2023 User UX Report for Ambition In Motion

Client Ambition In Motion

Project Duration 2 Months

I conducted a series of user interviews with nearly 20 current and previous users of AIM Insights by Ambition In Motion to identify why past users left, what keeps current users, and how we can improve the usability and usefulness of AIM Insights. This resulted in a detailed report that we used as a roadmap for our development team for Summer 2023. We have implemented several of those points so far leading to improved reviews and feedback from our users. We also developed an AI-powered goal-setting tool (A.I.M Goals) based on the findings from my report, and AIM Goals is currently being used as the focal point for a marketing campaign to attract new users.

This summary will be updated with further outcomes following the conclusion of the marketing campaign. The full report may be shared upon request.